What is Digital Marketing?
Digital Marketing refers to promoting the services or brands over the Internet or using a different form of electronic media such as laptops, computers, tablets, and smartphones.
Let’s begin! To understand the concept of Digital Marketing in brief.
Digital Marketing - An Overview
Digital Marketing is also known as Online Marketing or Internet Marketing, it reaches a larger audience who could purchase products or services online. In addition, it is cost-effective than the traditional marketing tactics. It does not include only email, social media, or web-based advertising, but the marketing channel also includes text and multimedia messages.
Did you Know? Approximately, more than 3.9 million use the internet of which 80% of people search on google and 90% of people use Social Media. 55% of people open their email inboxes.
So, digital marketing works for any business or any industry. Investing in a Digital Marketing strategy for your business can grow better. Internet Marketing is a tactic where you can promote the products and services on the Internet because most people spend time online. Advertising and marketing your business on the Internet brings dramatic growth and makes people aware of our brand and service. Today, Digital Marketing plays a vital role in our business.
Why do we need Digital Marketing?
Improve your Brand Royalty and Sales
For half a century consumer media consumption was dominated by Offline media such as Radio, Newspapers. Nowadays, half above the media we consume is through online media such as Google, Instagram, Facebook and it include all the digital platforms.
The main reason to go for Web marketing is to cover the target audience. Here is the list of benefits of Internet Marketing, and this tells you the need for digital marketing.
Well planned and the web marketing strategy can reach the customer faster and much lower cost than the traditional marketing statics.
Web analytics and few more online metric tools can help you to know how the customer responds to your website advertisements. It is easier to use and fetches detailed information quicker.
People can easily purchase the product or contact the customer service with few clicks but the offline media requires you to make a call or go to the shop. Internet marketing immediate and convenient.
If you post an advertisement or a blog on the website, all the people can access it and view your blog at any time and wherever they want. The blog links and ads can also be shared with others.
You can target the user who visits your site frequently and give them special offers or additional information about your brand and services.
A small investment can grow your business worldwide.
Well planned and the web marketing strategy can reach the customer faster and much lower cost than the traditional marketing statics.
Web analytics and few more online metric tools can help you to know how the customer responds to your website advertisements. It is easier to use and fetches detailed information quicker.
People can easily purchase the product or contact the customer service with few clicks but the offline media requires you to make a call or go to the shop. Internet marketing immediate and convenient.
If you post an advertisement or a blog on the website, all the people can access it and view your blog at any time and wherever they want. The blog links and ads can also be shared with others.
You can target the user who visits your site frequently and give them special offers or additional information about your brand and services.
A small investment can grow your business worldwide.
STRATEGIES OF INTERNET MARKETING:
The digital marketing strategy you implement helps you to meet the desired goal of your business and the strategy you use will increase the revenue and popularity. Plan and focus on what strategy you use for your business growth. We have few Internet Marketing strategies which are effective and efficient to implement.
How Digital Marketing helps in B2B and B2C Business?
Digital Marketing tactics such as SEO, page creation, Pay Per Click, Social Media marketing, content marketing, and email marketing connected to the automation system or an email response system have given a great result in Business-to-Business(B2B).
B2B marketing has a greater focus to developing the relationship and resource that helps to meet the business requirement. It is a regular Web marketing, with an aim promoting services and products. B2B involves the collection of contact details and selling products online.
4 Effective B2B Digital Marketing Strategies:
- To appear in search engines optimize your website.
- Create an internet marketing strategy like SEO, SMM, Content marketing, email marketing, etc.,
- Use a blog, which can help you to index in Google.
- Use professional networks like LinkedIn, AngelList, Opportunity, Meetup, Sumry, Jobcase, and many more.
Example for B2B Digital Marketing:
Remme Cyber Security Marketing: Remme builds certificate management using blockchains. They use an SSL certificate instead of using a password. The certificates are stored in blockchain so the fixed number will not work. Now, the B2B Web marketing advertising campaign shows you how they protect your certificate without a password.
BRANDING
Branding is known for creating a strong, positive thought about the company's product. The brand includes a logo, name, design, and mission statement that shows the unique feature of the product from another competitor.
Why is Branding important in Marketing?
A unique logo, name, and design can bring a great positive impact to your business. Creating your brand stories, relationship, visual asset, and messages that allow shaping your customer.
Good marketing and branding tactics can gear you to achieve your business goal. Use the best tactics to identify your product to register the brand among people.
Importance of Branding in Digital Marketing:
- Communicate with the customer to understand what motivates them and the reason why they prefer your brand.
- Define your brand’s personality to deliver customer satisfaction and experience.
- Customers should trust your brand with a promise to give to them.
- Attractive visual photos and videos can register your brand.
GOOGLE ADWORDS
Google AdWords allows you to display your advertisement on the Google search page. It is a pay-per-click advertising platform. The Ad will be ranked in the search engine based on the keyword used. Keywords target the advertisement and rank at the top of the search result.
Signing In to a google account is free, but if the customer visits or calls your business then Google will charge you. In addition, Google provides you a report where you can track the performance and cost.
Google AdWords is the previous name and now, it’s popularly known as Google Ads. The three types of Google Ads are
- Search Network Campaign
- Display Network Campaign
- Video Campaign
It’s worth for Small Business which reaches the many customers and Google Ad can be profitable and grows your business. It displays in the Google blog, YouTube, Gmail, Google finance, and also in google apps and sites. We will provide you the best digital marketing services by doing complete marketing Analytics for Small Business.
Hope you have a clear picture of Digital marketing and its strategies, branding, and Google AdWords. Hunky Dory Solutions is happy to share the information about Digital Marketing for your reference.
How Much Digital Marketing Cost?
Hunky Dory Solutions Provides you the best customized Digital Marketing Packages according to your needs and budget.
