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GoInstaCare – How We Boosted a U.S. Caregiving Marketplace’s AI and Google Search Visibility

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Project Name

GoInstaCare USA

Category

SEO + Google Jobs + Content Marketing + PR

Success Rate:

94%+

Start Date

September 2024

Duration

Ongoing (1+ years)

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Project Overview

GoInstaCare is a leading U.S.-based caregiving marketplace that connects care seekers with verified caregivers for childcare, elder care, pet care, and home assistance. Built on a technology-first model, it simplifies the process of finding and hiring trusted caregivers through real-time matching — operating like an “Uber for caregiving.”

When Hunky Dory Solutions (HDS) started working with GoInstaCare USA in September 2024, the website was already developed, but organic visibility was minimal. The goal was to establish GoInstaCare as the most discoverable caregiving platform in the United States.

Our approach focused on technical SEO, multi-platform presence, and AI search visibility. Alongside on-page and off-page SEO, we launched campaigns across Google, Bing, Reddit, Quora, guest posting, and paid PR — expanding GoInstaCare’s reach beyond traditional search to next-generation discovery platforms.

Challenges

When GoInstaCare approached us, they faced several challenges:

  • Limited visibility in organic search despite strong service offerings.
  • No Google Jobs integration for caregiver listings.
  • Weak off-page authority in U.S.-based caregiving directories.
  • Lack of content footprint across discussion and community platforms.

Our Strategy & Solutions

We adopted a comprehensive digital growth plan covering development, optimization, and marketing.

September 2024
Starts
Foundation & On-Page SEO
  • Conducted a detailed website audit and fixed technical errors.
  •  Optimized title tags, meta descriptions, and service URLs.
  •  Structured schema markup for caregiving services and Google Jobs.
November 2024
Off-Page & Content Expansion
  •  Built niche backlinks through caregiving and healthcare guest posts.
  •  Published caregiver education blogs to target long-tail U.S. queries.
  •  Submitted paid press releases and editorial mentions on U.S. news outlets
January 2025
Platform Diversification
  • Launched campaigns on Reddit and Quora to boost authentic brand awareness.
  •  Indexed service categories on Bing Webmaster Tools and other U.S. search engines.
  •  Introduced Google Jobs integration for caregiver listings across states.
April 2025
AI Visibility & Growth Optimization
  • Integrated GoInstaCare content with AI-driven visibility layers (ChatGPT, Perplexity, Gemini).
  •  Enhanced site authority with contextual internal linking and brand mentions.
  • Optimized conversion flows for user inquiries and caregiver sign-ups.

Results

Our structured SEO and cross-platform marketing efforts generated steady, measurable growth.

Performance Data
(Last 16 Months):

  • Total Clicks: 9.07K
  • Total Impressions: 1.4M
  • Average CTR: 0.6%
  • Average Position: 31.3

Impact

  • Gained significant organic traction across Google and Bing.
  • Indexed in Google Jobs and ranked for multiple caregiving categories.
  • Built brand recognition across U.S. caregiving discussions on Reddit and Quora.
  • Strengthened authority through PR, guest blogs, and AI search visibility.

Key Highlights

  • Boosted visibility across major caregiving states in the U.S.
  • Established strong presence on both traditional and AI-powered search engines.
  • Achieved stable monthly organic growth through multi-channel optimization.
  • Campaign handled by HDS, a Creative Brand Marketing Company driving global digital visibility for tech-based platforms.
Client Stories

Stories that Inspire. Results that Speak. Partnerships that Last.

At HDS, our work speaks through the voices of our clients. Every project is a story of collaboration, creativity, and measurable results — built on trust and driven by purpose.

All Testimonial
0

( 40+ Reviews )

Partnering with Hunky Dory Solutions was the best decision for our growth. Their Google Jobs SEO strategy helped us generate thousands of applications, and today we are proud to have multiple franchises.

Bank Zone

Partnering with HDS has been a great experience. From building our e-commerce website to handling SEO and social media, their team has delivered consistent results. Over the past two years, we’ve seen tremendous growth and have successfully captured the Chennai sewing machine market digitally — all thanks to HDS.

Murthy Sewing Machines

HDS developed our Shopify e-commerce website for The Gift Marche Canada and handled our SEO with great detail. Over the past year, we’ve seen strong digital growth, and their integration of platforms like Google Merchant Center and Bing Store has helped us receive a steady flow of online orders in Canada. Really happy with the results!

The Gift Marche (Canada)

We’ve been working with Hunky Dory Solutions for over a year now for our eCommerce website development, SEO, and social media marketing, and the results have been excellent. Their team built a clean, high-performing website and consistently improved our online visibility and engagement. Truly one of the best digital marketing partners we’ve worked with!

K Somu Chetty & Co

I approached HDS for SEO for my clinic’s website and have been truly impressed with the results. Over the past two years, I’ve seen a noticeable increase in walk-ins and overall online visibility. The team is consistent, professional, and result-driven.

Shri Bone & Joint Clinic

We approached Hunky Dory Solutions to develop our Taxi Booking and Tour Packages website for Rameswaram and Madurai. The website came out perfectly — user-friendly, fast, and designed to attract travelers. During the peak season, their Google Ads campaigns brought us a strong flow of quality leads and bookings. Truly impressed with HDS for their professional work and marketing expertise!

Ram Katha Travels

We needed a website for our villa booking business, and HDS delivered exactly what we envisioned. The design, functionality, and overall experience were perfect — truly happy with the outcome.

HabiGO Ventures

We approached HDS for our website development, and they delivered the complete project within just 2 weeks — exactly as promised. The website looks professional, runs smoothly, and perfectly represents our brand. We’ve now started our SEO project with them and are already seeing great coordination and support from their team. Highly recommended for fast and reliable digital solutions!

Popular Agencies

We approached Hunky Dory Solutions for SEO services to improve our visibility on Google search results. Their expert digital marketing team delivered impressive results — our rankings improved significantly, website traffic increased, and we began receiving a steady flow of quality leads. Big thanks to HDS and the team for their consistent effort and excellent results!

Candidmen

We approached HDS for a complete website revamp and SEO. The team did an excellent job — we’re really impressed with the quality, creativity, and attention to detail.

Woospot Marketing

We approached HDS for SEO about one and a half years ago for our technology-based caregiving marketplace that connects families with caregivers in USA. Since then, we’ve been consistently impressed with the team’s dedication, effort, and the strong results they’ve delivered.

GoInstaCare

Needed SEO support for my naturopathy website in Chennai. HDS planned a solid strategy and delivered great results — overall, a really good experience working with them.

Beyond Birth

We approached Hunky Dory Solutions to build a website for our real estate business in Mumbai to enhance our online presence and generate more leads. The HDS team delivered a creative, well-structured website exactly as we envisioned. Thanks to HDS for their excellent work and support!

Shray Projects

We approached Hunky Dory Solutions to create a website for our tourism and travel services, and they delivered a solid, professional site that perfectly met our requirements. Excellent work by HDS and team!

Teg Travels

Lets Address your Questions Today!

Initial visibility improvements were observed in 45–60 days, with steady growth from month four onward.

The combination of on-page optimization, Google Jobs integration, and off-page campaigns across Reddit, Quora, and PR publications.

Yes — especially for SaaS, marketplace, or service platforms targeting large audiences across multiple regions.

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