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Murthy Sewing Machines – From Local Store to Market Leader: How We Made Them the Top Sewing Machine Dealer in Chennai

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Project Name

Murthy Sewing Machines

Category

Website Development + SEO + Social Media

Success Rate:

95%+

Start Date

August 2023

Duration

Ongoing (1.5+ years)

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Project Overview

Murthy Sewing Machines is one of Chennai’s most trusted and experienced sewing machine dealers, serving customers for more than 35 years. Despite being a top brand in their industry, their online presence was almost zero, limiting their reach to walk-in customers only.

In August 2023, they approached HDS to build their first eCommerce website and strengthen their digital footprint. Our goal was clear:

👉 Develop a responsive and SEO-ready WordPress website.

👉 Increase visibility through consistent SEO and social media activities.

👉 Generate targeted leads and establish online credibility.

We designed and launched their site through our WordPress Website Development service, ensuring it was optimized for both performance and conversions. Over time, with consistent SEO and content marketing, Murthy Sewing Machines – Best Sewing Machine Dealer in Chennai became one of the top-ranking brands in local search results.

Challenges

When the project started, these challenges were identified:

  • No prior digital presence or website.
  • Highly competitive niche dominated by established marketplaces.
  • No existing SEO, keyword, or content strategy.
  • Minimal awareness of online branding and lead generation.

Our Strategy & Solutions

We implemented a phased digital growth strategy combining website development, SEO, and social media marketing.

Aug 2023
Starts
Website Development
  • Built a responsive, eCommerce-ready WordPress website.
  • Structured categories for domestic, industrial, and branded sewing machines.
  • Integrated WhatsApp chat, inquiries, and payment gateway for better conversions. 
Nov 2023
onwards
SEO Setup
  • Researched local and product-based keywords.
  • Optimized meta tags, on-page elements, and internal linking.
  • Added local landing pages targeting multiple Chennai regions.
Jan 2024
onwards
Content & Blogging
  • Added product-specific landing pages and informational blogs.
  • Focused on long-tail and location-specific keywords for better reach.
Apr 2024
onwards
Social Media & GMB Optimization
  • Created brand-focused content on Facebook and Instagram.
  • Enhanced their Google Business Profile with keyword-rich updates and reviews.
Present
Growth Phase
  • Continuous SEO, link-building, and regular performance tracking.
  • Now ranking for “Jack Sewing Machines Chennai,” “Usha Sewing Machines Chennai,” and “Industrial Sewing Machines Chennai.”

Results

Our strategy delivered impressive organic growth and long-term digital visibility.

muruthy SW CS

Performance Data
(Last 16 Months):

  • Total Clicks: 250K
  • Total Impressions: 13.4M
  • Average CTR: 1.9%
  • Average Position: 8
  • Top Keywords: “Jack Sewing Machines Chennai,” “Usha Sewing Machines Chennai,” “Industrial Sewing Machines Chennai.”

Impact:

  • Built a complete digital identity for a 35-year-old brand.
  • Achieved 13M+ impressions and 250K+ organic clicks.
  • Consistent local SEO ranki
  • Significant increase in leads and showroom footfalls.

Key Highlights

  • Complete eCommerce transformation from scratch.
  • Ranked top for high-intent keywords in Chennai.
  • 250K+ organic clicks and 13M+ impressions in 16 months.
  • Long-term visibility supported by HDS, a trusted Creative Brand Marketing Company.
Client Stories

Stories that Inspire. Results that Speak. Partnerships that Last.

At HDS, our work speaks through the voices of our clients. Every project is a story of collaboration, creativity, and measurable results — built on trust and driven by purpose.

All Testimonial
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( 40+ Reviews )

Partnering with Hunky Dory Solutions was the best decision for our growth. Their Google Jobs SEO strategy helped us generate thousands of applications, and today we are proud to have multiple franchises.

Bank Zone

Partnering with HDS has been a great experience. From building our e-commerce website to handling SEO and social media, their team has delivered consistent results. Over the past two years, we’ve seen tremendous growth and have successfully captured the Chennai sewing machine market digitally — all thanks to HDS.

Murthy Sewing Machines

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Lets Address your Questions Today!

Initial improvements were seen within 3 months, and top keyword rankings were achieved by the sixth month.

Combining local SEO, consistent blog publishing, and GMB optimization produced the best long-term outcomes.

Yes. This digital approach can be applied to any business looking to increase its local search visibility and generate consistent online leads.

LET'S WORK TOGETHER

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