Shri Bone & Joint Clinic – How We Helped a Chennai Orthopedic Specialist Dominate Search Results and Build 100% Online Patient Growth

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Project Name

Shri Bone & Joint Clinic

Category

SEO + Local SEO + Medical Content Marketing

Success Rate:

95%+

Start Date

December 2023

Duration

Ongoing (2 years)

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Project Overview

Shri Bone & Joint Clinic is one of Chennai’s most trusted orthopedic care centers led by Dr. Shriram Krishnamoorthy, specializing in knee, spine, and sports injury treatments.

When the clinic approached HDS in December 2023, the primary goal was clear — to improve online visibility and generate qualified patient leads across Chennai. The website was functional but lacked proper SEO structure and content optimization.

Our strategy focused on Local SEO, treatment-focused content, and Google visibility for high-intent orthopedic search terms such as “knee replacement in Chennai,” “spine pain specialist,” and “orthopedic doctor near me.”

Challenges

When the project began, the clinic faced:

Our Strategy & Solutions

We adopted a comprehensive SEO plan focusing on medical content authority, local search, and performance tracking.

December 2023
Starts
Website Optimization
  • Technical SEO audit and issue resolution.
  •  Content restructuring for services and treatments.
  •  Added treatment schema, FAQ schema, and internal linking.
January 2024
Content & Blog Expansion
  • Created 25+ treatment-based pages and medical blogs.
  •  Focused on keyword clusters around “orthopedic,” “knee,” and “sports injury.”
  •  Improved user flow with strong CTAs for appointment bookings.
April 2024
Local SEO Optimization
  • Optimized GMB listing with updated categories, photos, and posts.
  •  Built local citations across medical directories.
  •  Improved NAP consistency for better local ranking.
August 2024
Lead Optimization & Tracking
  • Implemented GSC and Analytics tracking for conversions.
  •  Integrated structured lead forms with location filters.
  •  Conducted periodic audits for ranking retention.

Results

Our structured SEO and medical content strategy generated measurable growth in traffic, leads, and keyword rankings.

Performance Data
(Last 16 Months):

  • Total Clicks: 15.8K
  • Total Impressions: 1.47M
  • Average CTR: 1.1%
  • Average Position: 17.1

Impact

  • Ranked for 180+ orthopedic keywords across Chennai.
  • Increased patient inquiries and appointment bookings by 300%.
  • Consistent top 10 rankings for multiple treatment-based queries.
  • Achieved authority across both Google Search and Maps.

Key Highlights

Client Stories

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Lets Address your Questions Today!

Keyword growth started within 45 days, with consistent organic leads by the third month.

Local SEO, Google My Business optimization, and targeted medical content creation.

Yes — this approach works effectively for clinics targeting local patients through organic channels.